Dukes Partners


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Terms And Conditions for Affiliates on Dukes Partners

Before you can proceed with registering your affiliate account on this program, please read and accept the terms and conditions below. Printing it for future reference would be a great idea.

If you wish to participate in our Affiliate program, indicate your agreement to do so by checking the “I have Read, Understood & Agree to all Publisher Terms & Conditions” box before submitting your registration. Additionally, by accessing and utilising any of Dukes Partners Marketing Material or accepting of any reward, bonus or commission whether contained in this agreement or elsewhere on our website/ program, you are deemed to have agreed to be bound by all the terms and conditions set out in this agreement.

For purposes of clarity, the terms “we” and “us” refer to Dukes Partners and “you” and “Affiliate” refer to the other party to the contract formed by the acceptance of these Terms and Conditions.

The terms “Operator” and sometimes “Admin” or “Program” are defined as any company that owns or has contracted Dukes Partners to promote their Site(s) and/or products. The contract provides you with the non-exclusive right to direct users (“Visitors”) from your site or sites to the Operator’s websites, in return for the payment of commissions and/ or referral bonuses as specified below.


To enroll please read this Agreement and then submit a complete Dukes Partners Account application to us via our registration page. We will evaluate your application and notify you whether it was accepted or rejected. Your application will be rejected if we determine, in our sole discretion, that your site is unsuitable for any reason, including but not limited to, sites that are under construction, aimed at children, promote sexually explicit materials, promote violence, promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age, promote illegal activities, or violate intellectual property rights.


During the term of this arrangement (which shall commence when you indicate your acceptance in the manner specified above, and shall end when either you or we notify the other, by email, of the termination of this Agreement), you shall display a banner or banners provided by Dukes Partners on your site (the “Affiliate site”) as a hyperlink to direct Visitors from the Affiliate Site to the Operator’s Sites, using distinct URLs supplied by Dukes Partners exclusively for linking (the “Supplied Banners”).

The Operator’s banners and/or text links shall be displayed on the Affiliate site. Affiliates can also provide descriptive information regarding the Operator Sites(s) on its websites(s). If the content on the Affiliate site is found to be inaccurate or outdated, then we may notify you of any changes to your Site(s) that we feel should be made. The relationship specified in this Agreement is non-exclusive for both parties; therefore, the Affiliate shall be entitled to display the banners of, and provide links to, sites of other companies through the Affiliate site, and Dukes Partners shall be entitled to make the Operator’s banners available through online and other services than the Affiliate site


As an Affiliate, you will have access through Dukes Partners site to a variety of graphic and textual links (each of these links sometimes being referred to herein as “Codes” or “Links” or, individual, as a “Code” or “Link”.) Dukes Partners and the Operator hereby grants to the Affiliate the non-exclusive, non-transferable, non-assignable (except as provided below) rights, during the term of this Agreement, to use (which shall include the right to copy, transmit, distribute, display and perform both privately and publicly): Dukes Partners and the Operator’s banners, name, site name, and other related textual and graphic material are made available by Dukes Partners and/or the Operator to the Affiliate for the express purpose of inclusion on the Affiliate’s site from time to time (collectively, the “Operator’s Material”) and for the specific purposes authorized above. Dukes Partners and the Operator authorize the Affiliate to advertise and promote their respective promotional material. The copywriting of promotions may not be modified nor misrepresented by the Affiliate. Dukes Partners and the Operator also authorizes the Affiliate to refer, in the Affiliate’s advertising and promotions, to the fact that the Dukes Partners and Operator’s sites are accessible through the Affiliate site, provided that any such statement:

(a) does not include any trademarks, service marks, design marks, symbols and/or other indicia of origin of Dukes Partners or the Operator other than Dukes Partners or the Operator’s Site(s) name and/or site names in a non-distinctive typeface (specifically, not the typeface used in the logo design of any of Dukes Partners or the Operator’s mark);

(b) does not state, suggest, or imply, by the wording or prominence of such statement or otherwise, that the Operator sponsors, authorizes, and/or is the source or origin of the Affiliate site; and

(c) does not disparage Dukes Partners or the Operator, its products, services, or Affiliates. All use of the Dukes Partners or Operator’s Materials hereunder shall inure to the benefit of the Operator and shall not create any rights, title or interest in them for the Affiliate. No other use of the Dukes Partners or Operator’s names, trademarks, service marks, design marks, symbols and/or other indicia of origin or other designations confusingly similar to any of the foregoing may be made by the Affiliate for any purpose without the prior written approval of Dukes Partners or the Operator. As between the Operator and the Affiliate, the Operator owns, and shall continue to own exclusively, all right title and interest (including without limitation, all rights provided under the law of copyright and trademark) in and to the Operator’s Materials and all names, trademarks, service marks, design marks, symbols and/or other indicia of origin therein throughout the world and in perpetuity, subject to the permissions granted in this Agreement.


All marketing communications must state all significant limitations and terms and conditions.

Online ads must direct customers to an additional link where all the terms and conditions of the promotion are stated, which must be no further than one click away from the advertisement itself in cases where there is space and time limitation.

When anything stated as “Bonus” or “Free” is advertised (i.e. Free spins, free play etc.), the main terms and conditions and the commitments that requirements for the customers to take advantage of such an offer must be stated in the advertisement itself.

No advertising or other marketing information must appear on any primary web page/ screen, or micro-site providing advice or information on responsible gambling.

Any source towards Email Campaigns, must have these subscribers that have double opted in and any form of the marketing material must be inclusive of an Unsubscribe link.

Displayed advertisement must have a warning sign of 18+ symbolising to target that the advertisement is targeted for customers above the age limit only.

Affiliate must not engage in SMS Marketing, Advertorial style marketing, Pop Unders or practices advised by the Operator as prohibited.


You agree to fully cooperate with us in order to establish and maintain the Links between Your Site and the Dukes Partners Site or the Operator’s Site(s). The maintenance and updating of Your Site will be your responsibility. The graphics and/or text associated with the Links to the Dukes Partners Site or the Operator’s Sites will be updated periodically and it will be necessary for you to update the content of Your Site accordingly on a regular basis. Please be aware that we have the right to monitor Your Site at any time to determine if you are following the terms and conditions of this Agreement and to notify you of any changes to Your Site that we feel should be made. You are not permitted to mask the destination URL information or use any other technique that may mask or hide the Dukes Partners or the Operator site URLs


You are not permitted to promote your own copy for SMS marketing that has not been signed off by Dukes Partners. You are responsible for the contents of your text messages and the consequences thereof. You agree not to use Mobile SMS Marketing to send any text messages without prior Dukes Partners written permission. You agree not to use Mobile SMS Marketing to send any text messages that are not based in customer opt-in or material that are unlawful, harassing, libelous, abusive, threatening, harmful, vulgar, obscene or may otherwise constitute a criminal offense, give rise to civil liability or otherwise objectionable material of any kind or nature or that encourages conduct that could constitute a criminal offense, give rise to civil liability or otherwise violate any applicable local, state, national or international law, regulation or court order. Dukes Partners reserves the right to terminate your account without prior notice if Dukes Partners becomes aware of and determines, in its sole discretion, that you are violating any of the foregoing guidelines


You shall be entitled to a commission as outlined below:
Our Revenue Share model guarantees a net share between 30%-55%. Further details provided upon request.
The above are subject to change at the discretion of the Operator(s). In case of any change, a prior notice would be given to the Affiliate.

The Net Gaming Revenue is calculated as below:

Net Gaming Revenue: Cash bet – Cash won – jackpot contributions – bonus – processing fees – any royalties – ID checking fees – admin costs – operating costs – POC taxes/duties

Commission payments are made by the 15th of every month for previous month’s commission. Please note that commission payments are subject to a minimum payment threshold depending on the method of payment chosen by you. The minimum thresholds for commission payment are as below:

1. Electronic transfer: £500
2. Paypal: £100
3. Neteller: £20

In case, the Affiliate does not reach the minimum threshold as required in any particular month, the commission amount will then be rolled over to the following month until the minimum threshold is reached.

We do not carry over negative commissions for the following month(s). However, in some cases, if applicable, we do apply the High Roller Policy.

High Roller Policy

Negative Commission revenue generated in any given month by any Player who we, in our sole discretion, determine to be a “High Roller” will be carried forward and offset against future commission revenue generated by Players referred by You until such negative commission revenue is cleared. The determination of the criteria to categorize a Player as “High Roller” shall be in our sole discretion, and our sole responsibility in this regard shall be to advise you of the categorization of any Players referred by you as the same by way of amendment to these terms and conditions. Current criteria for determining our High Roller policy are:

1. If in any given month a player generates negative commission revenue of at least €5,000, and the aggregate commission revenue in that month (for the gaming site) for that Affiliate is negative, then such Player shall be deemed to be a High Roller.

2. If both of the above criteria are met then the negative commission revenue generated by the High Roller will be carried forward and offset against future commission revenue generated by that High Roller.

3. The negative balance carried forward cannot be set-off against other player’s positive commission revenue.

4. The negative balance carried forward cannot be greater than the total aggregate negative commission revenue for the affiliate, for that month.

5. If there is more than one High Roller, the negative balance carried forward will be split proportionally between them.

6. The negative balance of a High Roller will be reduced by future positive commission-able revenue that they generate in subsequent months.


By signing up to Dukes Partners you agree to receive a variety of material from Dukes Partners and its partners. If you choose to opt out of our communications Dukes Partners and its Operators will not be responsible for any damages that may occur from Affiliates opting out of communications


You will not knowingly benefit from known or suspected traffic not generated using accepted Internet marketing practices whether or not it causes Dukes Partners or the Operator harm. Should fraudulent activity, knowingly or otherwise, arise from a person directed to Operator’s site via your link, we retain the right to retract the commissions paid to you at any time. Our decision in this regard will be final and no correspondence will be entered into. We reserve the right to retain all amounts due to you under this Agreement if we have reasonable cause to believe that such traffic has been caused with your knowledge


To participate, you must be an active Affiliate in good standing with Dukes Partners. Affiliates participating in any reward program agree to be bound by the decisions of Dukes Partners, which will be final and binding in all respects. All interpretations of the Rules and decisions by Dukes Partners are final. Dukes Partners reserves the right to terminate any and all Affiliate Rewards programs for any reason, including, but not limited to, if for any reason the Rewards Program is not capable of running as planned or if the administration, security, fairness, integrity, or proper conduct of the Rewards Program is corrupted or adversely affected, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond Dukes Partners control. Dukes Partners reserves the right to cancel, terminate, modify or withdraw the Reward Program without prior notice and without liability to the Affiliate.

All taxes, fees, and surcharges, if any, on Rewards are the sole responsibility of the prize-winner. Acceptance of a prize constitutes permission form Dukes Partners and its advertising and promotional agencies to use the recipient’s name, photograph and/or likeness for advertising and promoting and publicizing the services of Dukes Partners in any medium without compensation, unless otherwise prohibited by law.

Affiliates release and hold harmless Dukes Partners and their Operators and their respective Affiliates, subsidiaries, directors, officers, agents, employees, and all others associated with the development and execution of the Reward program from any and all liability with respect to or in any way arising from the Reward program and the awarding, use or misuse of the prize, including liability for personal injury or damage to property including any injury or damage to Affiliate’s or any other person’s computer.


As used herein, “Confidential Information” shall mean all oral or written information, of whatever kind and in whatever form, relating to past, present or future products, software, research, development, inventions, processes, techniques, designs or other technical information and data, and marketing plans (including such information of third parties that a party hereto is obligated to hold as confidential), provided that such information has been reasonably identified as or could be reasonably considered to be proprietary or confidential, that either party:

(a) may have received prior to the date of this Agreement, whether directly from the other or indirectly from third parties; or

(b) may receive hereunder from the other. Each party agrees that, with respect to its receipt of Confidential Information of the other party, it shall:

(i) use the same care and discretion to prevent disclosure of such Confidential Information as it uses with similar Confidential Information of its own that it does not desire to disclose, but in no event with less than a reasonable degree of care;

(ii) accept such Confidential Information and use such Confidential Information only for the purposes permitted hereunder; and

(iii) restrict disclosure of Confidential Information solely to those of its employees and agents who have a need to know and are obligated not to disclose such Confidential Information to any third parties.

The foregoing restrictions shall not apply to information that:
(a) is or hereafter becomes part of the public domain through no wrongful act, fault, or negligence on the part of the recipient;
(b) the recipient can reasonably demonstrate is already in its possession and not subject to an existing agreement of confidentiality;
(c) is received from a third party without restriction and without breach of this Agreement;


The Affiliate acknowledges that Dukes Partners does not advocate or endorse the purchase or the use of any services offered by the Operator through the Operator’s sites or through its software, nor does it guarantee the quality, fitness, or results of any such service or compliance with any law or regulation. The Operator represents and warrants that:

(a) The Operator has the right to enter into this Agreement and to grant the rights and licenses granted herein; and
(b) The Operator’s software, and the reproduction, distribution, transmission, public performance and public display of the Operator’s Material in connection with the Affiliate site, do not:
(i) invade the right of privacy or publicity of any third person; or
(ii) contain any libelous, obscene, indecent or otherwise unlawful material.

The Affiliate represents and warrants that:

the Affiliate has the right to enter into this Agreement;
the Affiliate site does not, and the reproduction, distribution, transmission, public performance and public display of the Affiliate Materials as permitted herein, do not:
(i) invade the right of privacy or publicity of any third person,
(ii) contain any libelous, obscene, indecent or otherwise unlawful material, or
(iii) infringe any patent, copyright or trademark right in any jurisdiction; and
(iv) the Affiliate has received no notice of such invasion, violation or infringement of rights


The term of this Agreement will begin when you download a banner and link it to our site or the Operator’s Site(s) and will be continuous unless and until either party notifies the other in writing that it wishes to terminate the Agreement, in which case this Agreement may be terminated immediately.

For purposes of notification of termination, delivery via e-mail is considered a written and immediate form of notification. Upon termination:
* You must remove the Dukes Partners or Operator’s banner/s from your site and disable any links from your site to ours and theirs.
* All rights and licenses given to you in this Agreement shall immediately terminate.
* You will be entitled only to those unpaid referral fees, if any, earned by you on or prior to the date of termination. You will not be entitled to referral fees occurring after the date of termination.
* If you have failed to fulfil your obligations and responsibilities, we will not pay you the referral fees otherwise owing to you on termination.
* We may withhold your final payment for a reasonable time to ensure that the correct amount is paid.
* If we continue to permit activity (generation of revenue) from customers after termination, this will not constitute a continuation or renewal of this Agreement or a waiver of termination.
* You will return to us any confidential information, and all copies of it in your possession, custody and control and will cease all uses of any trade names, trademarks, service marks, logos and other designations of our Operators.
* You and we will be released from all obligations and liabilities to each other occurring or arising after the date of such termination, except with respect to those obligations which by their nature are designed to survive termination, as set out in this Agreement. Termination will not relieve you from any liability arising from any breach of this Agreement which occurred prior to termination

Dukes Partners may choose to cancel an affiliate’s participation in the program, at its absolute discretion, if the affiliate is in breach of this contract or if it reasonably believes the affiliate to have behaved in such a manner contrary to the terms or intent of the program. If the affiliate ceases to be an Affiliate of the affiliate network, Dukes Partners reserves the right to terminate this agreement.
Unsuitable sites may include those that: are aimed at children, promote sexually explicit materials, promote violence, promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age, promote illegal activities, or violate intellectual property rights.

For the avoidance of doubt, termination of the agreement will cease any commission payment that may be earned by the Affiliate from net gaming revenue generated post the termination of the agreement.


Neither party will be liable to the other party (nor to any person claiming rights derived from the other party’s rights) for incidental, indirect, consequential, special, punitive or exemplary damages of any kind — including lost revenue or profits, loss of business, or loss of data — arising out of this Agreement (including without limitation as a result of any breach of any warranty or other term of this Agreement), regardless of whether the party liable or allegedly liable was advised, had other reason to know, or in fact knew of the possibility thereof.


Except as expressly provided herein, neither party warrants that their respective websites will perform in the manner expected or without interruption, error, or defect, or that any revenue to either party will result from the activities contemplated by this Agreement. Except as expressly set forth in this agreement, neither party makes any warranties of any kind, express or implied, including warranties of fitness for a particular purpose or warranties against infringement of any intellectual property rights not specifically enumerated.


Except as otherwise provided herein, neither Dukes Partners nor the Affiliate may assign this Agreement or any of its rights or delegate any of its duties under this Agreement, without the prior written consent of the other. Any purported assignment or delegation without such required consent shall be null and void.


This Agreement, its interpretation, performance or any breach thereof, shall be construed in accordance with, and all questions with respect thereto shall be determined by, the internal substantive laws of United Kingdom.


The Affiliate agrees to operate a single Affiliate site with the Operator’s Site(s). If Dukes Partners should discover, using information it deems appropriate in the circumstances, that the Affiliate is operating more than one Affiliate account, this Agreement shall terminate and the Affiliate will forfeit all rights to commissions and referral bonuses. Several sites may be registered to the one account; however, the placement of any site banner on a new site, under the Dukes Partners Program, MUST be reported by the Affiliate and cleared by the Dukes Partners Support Team beforehand, and failure to do so may result in the termination of the Affiliate’s account. The Affiliate will also forfeit all rights to commissions and referral bonuses.


Dukes Partners and the Affiliate are independent contractors under this Agreement, and nothing herein shall be construed to create a partnership, joint venture, or agency relationship between Dukes Partners and the Affiliate. Neither party has the authority to enter into Agreements of any kind on behalf of the other party.


It is the Affiliate’s responsibility to declare taxes from their Affiliate’s profits, according to their country’s regulations. It is the Operator’s responsibility to pay its Affiliates and Dukes Partners will not be held responsible for the actions of its Operators in regards to the payment of its Affiliates.
Dukes Partners is also not responsible for the way cookies are tracked on the Operators site or on the Affiliate’s site. The maintenance of the cookie/tracking code is the responsibility of the Operator. Dukes Partners is strictly a housing software that displays the results of the tracking for its Affiliates


No waiver of any breach of any provision of this Agreement shall constitute a waiver of any prior, concurrent or subsequent breach of the same or any other provisions hereof, and no waiver shall be effective unless made in writing and signed by an authorized representative of the waiving party.


Dukes Partners may modify any of the Terms and Conditions set forth in this Agreement by posting the modified Terms of Use on their website or at another site it chooses, and by notifying the Affiliate of the modifications via email notice. Modifications may include, for example, changes in the scope of available referral fees, fee schedules, payment procedures, commission structure, payment threshold and referral program rules. IF ANY MODIFICATION IS UNACCEPTABLE TO YOU, YOUR ONLY RECOURSE IS TO TERMINATE THIS AGREEMENT. YOUR CONTINUED PARTICIPATION IN THE PROGRAM FOLLOWING OUR POSTING OF A CHANGE NOTICE OR NEW AGREEMENT ON OUR SITE WILL CONSTITUTE BINDING ACCEPTANCE OF THE CHANGE.